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Digital Marketing Coordinator, Admissions Office
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Position Number: 5863255
Location: Martin, TN
Position Type: Admissions/Enrollment

Digital Marketing Coordinator, Admissions Office

The Office of Admissions at the University of Tennessee at Martin is accepting applications for a Digital Communications Coordinator. The Office of Admissions is housed within Enrollment Services & Student Engagement (ESSE). The Office of Admissions is a high-impact, high-energy, forward-thinking department that simultaneously handles multiple, on-going projects. This position will create and schedule marketing emails, texts, and print communication in the CRM system for the Office of Admissions and will require frequent interaction with current and potential students and families, supervisees, colleagues within ESSE, and faculty/staff from across UTM's campus. This position will require occasional night and weekend hours.

Duties & Responsibilities

Create marketing emails, texts, and print (mailing tracks) in Slate CRM system;

Develop strategic email, print, phone, and SMS communication plans for outreach efforts to prospective students, parents, high school counselors, and campus partners in coordination with Admissions and University Relations;

Lead creation of content and copywriting for communications plan;

Lead project requirements, delivery of assets, and production timelines;

Consult with campus partners to determine communication requirements and needs in order to plan and implement those efforts;

Monitor, adjust, and report on content performance to keep internal leadership and stakeholders informed and to ensure continuous improvement;

Research, benchmark, and evaluate competitors/industry best practices;

Develop best practices related to email and SMS communications for Office of Admissions;

Perform test list deployments to ensure content accuracy, rendering across devices and browsers, and link functionality;

Prepare, upload, and test queries required for communications;

Coordinate stakeholder proofing of emails, process edits, and feedback from reviewers, and manage final approval process;

Develop a schedule of email sends, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability;

Troubleshoot and resolve any issues that arise relating to email creation, send, and delivery.

Generate and distribute metrics to internal leadership team;

Assist with Admissions events as needed including SOAR, Preview Days, and Family Events;

Positively present the University to a variety of constituent groups to enhance both the recruitment of students and the image of the University;

Positively represent the University to the City of Martin and surrounding communities;

Other duties as assigned

Qualifications

Additional Information
The successful candidate should have experience with and passion for serving college students and is expected to meaningfully contribute to our team immediately. The successful candidate should possess a sense of humor and a sincere desire to serve our students, UT Martin, and the surrounding community. The successful candidate should demonstrate flexibility and energy, be able to think quickly on his/her feet and be committed to professional development.

Qualifications
The minimum qualifications are:

Bachelor's Degree in Marketing, Communications, Business, or related field;

Ability to manage multiple, concurrent projects from a variety of stakeholders;

Exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment;

Ability to learn, be flexible to change, and be innovative;

Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds;

Ability to be creative and proactive yet disciplined, in order to prioritize workload.

The desired qualifications are:

2 years of professional experience related to duties and responsibilities;

Ability and knowledge of higher education workflow and enrollment processes;

Experience with Banner and CRM communications and reporting;

Supervision Received
This position will report to the Assistant Director of Admissions Communications and Operations. In-person and e-mail contact is expected on a regular and frequent basis. Written reports may be expected concerning specific situations. This position is expected to hold regular office hours and check e-mail frequently.

Application Process: Applicants must apply online and attach a cover letter and resume.
Application Deadline: Review of applications will begin immediately and continue until a candidate has been identified.
Minimum hiring rate $49,679.62 annually (Market Range 09) - Salary is commensurate with education and experience.
To view Annual Security & Fire Report https://www.utm.edu/offices-and-services/public-safety/_media/2023 UTM ASFSR official.pdf

Job
Other Professional

Primary Location
US-Tennessee-Martin

Organization
Admissions Office Campus/Institute Martin

Schedule
Full-time

Job Posting
Oct 9, 2024, 9:00:00 PM

To apply, visit https://ut.taleo.net/careersection/ut_martin/jobdetail.ftl?job=240000026H&tz=GMT%2B00%3A00&tzname=UTC