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Digital Content Strategist
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Position Number: 5872320
Location: Cheney, WA
Position Type: Public Relations, Marketing and Communications

Digital Content Strategist

About Eastern Washington University:

Eastern Washington University, a regional, comprehensive public university with an enrollment of over 10,000 students, is one of six state-funded four-year institutions of higher education in Washington, each governed by its own board of trustees. EWUs 300-acre main campus is located in Cheney, a community of 12,000 residents 16 miles southwest of Washingtons second largest city, Spokane. Eastern also offers programs in downtown Spokane at the innovative, energy-efficient Catalyst building, the SIERR building which is a hub for research, development and advancement of health sciences, and at Riverpoint, a campus shared with Washington State University. In addition, EWU programs can be found at select locations throughout the state, aligned with the needs of the community. Eastern contributes to the vitality of the region and the state through its wide array of bachelors and masters degrees in over 100 fields of study, as well as applied doctorates in physical therapy and educational leadership, offering accessible pathways to career success and personal development to students of all socioeconomic and cultural backgrounds.

Eastern Washington University has been recognized for its commitment to helping undergraduate students learn, grow and succeed by Colleges of Distinction, a nationally trusted resource guide for college-bound students. The honor recognizes Eastern as a 24-25 College of Distinction (CoD).

Money magazine recently named EWU as one of its Best Colleges in America 2024.

Tribal Land Acknowledgement
Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place-the knowledge that comes from the land.

Job Summary:

Eastern Washington University is on the lookout for a dynamic and creative Digital Content Strategist to join our Department of Marketing and Communications. If you have a passion for storytelling and a knack for creating engaging digital content, this might be the perfect opportunity for you!
As a Digital Content Strategist, you will bring an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables that support EWUs brand across web, social media, and other digital platforms. This role will be pivotal in:

Developing and maintaining a comprehensive content strategy for the EWU brand.
Creating targeted and differentiated user-centric narratives and content journeys, including compelling calls-to-action.
Maximizing the impact of content through analysis, writing/editing, usability, and project management.

Key Responsibilities:

Create, edit, and optimize web content that aligns with EWUs brand, SEO best practices, and accessibility standards.
Conduct UX audits and use data-driven insights to improve navigation, user engagement, and site performance.
Develop and maintain a strategic content map to ensure consistency, enhance discoverability, and boost SEO across 1,000+ webpages.
Collaborate with campus partners to provide training, troubleshoot issues, and maintain high-quality content using WordPress.
Support email marketing and storytelling efforts by developing cohesive, audience-focused campaigns aligned with institutional goals.

What Were Looking For:

Experience: Three or more years of professional experience working with web content.
Skills: Exceptional communication, organization, and creativity. Strong editing and writing talent.
Passion: A genuine passion for storytelling and the ability to juggle multiple tasks effectively.

The salary range for this position is $55,272 - $74,376. Where the hired candidate will begin within this range is dependent on education, experience, and skills. In addition to salary, the university offers a comprehensive benefits package including health insurance, life and disability insurance and retirement. In addition, EWU offers generous vacation and sick leave accruals, 13 paid holidays per year and fringe benefits, such as tuition waiver for employees and eligible family members, discounted EWU sports tickets, full access to our campus workout facilities at a minimum fee and free transportation through STA buses. For additional information regarding insurance benefits please see our Benefits page: https://inside.ewu.edu/hr/benefits/insurance/ .

Required Qualifications:

Bachelors degree in marketing, communications, journalism, or a related field, or an
equivalent combination of education and experience.
3-5 years of related experience in marketing, journalism, and/or communications.
Proven experience in web content management and or digital marketing.
Previous experience with Google Analytics and SEO tasks, including keyword research
and content optimization required.
Strong understanding of SEO principles and best practices, including keyword research
and content optimization.
Proficiency in HTML, CSS, and content management systems like WordPress;
Excellent writing and project management skills with the ability to manage multiple
projects simultaneously, including both short and long-term efforts, and meet deadlines
in a fast-paced environment.
Demonstrated willingness to collaborate across multiple departments and functional
areas.
Proven diplomacy and ability to work with colleagues from diverse backgrounds and
technical abilities.
Creative problem-solving and troubleshooting abilities.
Exceptional attention to detail. Excellent communication and collaboration skills.
Candidate must demonstrate interest, ability and/or experience promoting universal accessibility, cultural competency and/or diversity

Preferred Qualifications:

Experience conducting UX content audits, to improve website usability and drive conversions.
Familiarity with SEO writing and analytics tools.
Demonstrated success writing content for websites.
Experience with email marketing automation platforms like Mailchimp, Salesforce, etc.
Knowledge of accessibility standards (WCAG) and experience ensuring web content meets ADA compliance requirements.
Experience working in higher education or the public sector.

Other Skills and Abilities:

Job Duties:
Content ManagementPromote EWU through the creation of consistent, high-quality digital contentdevelopment in support of University priorities and brand initiatives.
Write, edit, optimize, and update new and existing web content for accuracy, clarity,
consistency, grammar, style guidelines, SEO, and strategic messaging.
Work collaboratively with campus partenrs in meeting strategic marketing, enrollment,
and reputational goals.
Consult with departments on the most efficient means of producing work submitted,
adhering to ADA standards and identifying and rectifying errors.
Strategically map and link website content across our pages to optimize navigation,
improve SEO, and enhance overall site coherence and discoverability.
Use appealing and cohesive visual design within the CMS to enhance the EWU brand
and showcase student, faculty, and alumni accomplishments that reflect our core values.
Appropriately resize and manage visual assets for the web including photos and video.
Collaborate with MarCom writers to ensure consistency in written content, maintaining
brand voice and messaging across platforms.
Performs other duties as assigned or requested.Percent of Time: 45

User Experience and Content Strategy
Conduct UX content strategy audits to enhance the overall user experience and guide
users through the conversion funnel effectively.
Assist in analyzing and reporting on web traffic and UX data from Google Analytics,
conduct SEO and keyword research, and leverage other analysis/testing tools to assess
content performance.
Provide comparative analysis with our competitors and suggest improvements.
Assist our social media and editorial teams in cross-linking content for better organic
search results.
Use basic HTML to develop and manage page and email templates for departments,
ensuring compatibility and functionality across platforms.
Familiarity with WordPress or other CMS platforms.
Resolve issues with links, report bugs, promptly
Keep current on higher education market trends, audience preferences, best practices,
and emerging technologies and platforms to keep marketing approaches relevant,
competitive, and leading edge.Percent of Time: 25

E-Marketing Content
Assist in editing cohesive storytelling and content for social media platforms and email
marketing campaigns, aligning with overall digital strategy and goals.
Manage Marcom Mailchimp accounts and support, train and oversee department email
communications and coordinating e-blasts.

Percent of Time: 15

Web Request Handling
Act as a primary point of contact for incoming web requests, managing inquiries from
various stakeholders and providing timely assistance.
Provide digital content best practices, accessibility standards, technical support, and
training to website partners to manage content effectively.
Create and maintain training documentation and best practices.

Percent of Time: 15
Conditions of Employment:

During the course of university employment this position will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
All new employees will comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
All new faculty and staff are required to complete DEI/Title IX/Hazing Training after their hire date. This should be completed no later than the first few weeks after hire. In person and Zoom training opportunities will be posted on InsideEWU and are listed on Human Resources site https://inside.ewu.edu/hr/training-resources/ under the required heading.
This position is covered by the Washington Federation of State Employees Collective Bargaining Agreement: https://in.ewu.edu/hr/wp-content/uploads/sites/40/2023/06/WFSE-EWU-CBA-Barg.-Units-1-and-2-FINAL-2023-2025.pdf

Salary Information:

$55,272 - $74,376 Where the hired candidate will begin within this range is dependent on education, experience, and skills.

Posting Date: 12/12/2024
Open Until Further Notice: No
Closing Date:
Screening to Begin: 01/03/2025

Special Instructions to Applicants:
Submit your application materials through our online applications portal provided below. If you are unable to submit through the applicant portal, please contact Human Resources Services at (509) 359-2381.

To apply, visit https://jobs.hr.ewu.edu/postings/13176

EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.