Job details

Digital Marketing Specialist

Position Number: 6135825
Location: Kennesaw, GA
Position Type: Business - Marketing and Sales

Digital Marketing Specialist

Job ID: 283978
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Responsible for researching, developing, executing, and evaluating targeted digital and traditional marketing campaigns for assigned clients, colleges, or business units. Conducts market research, brand assessments, competitive analysis, and customer insights. Designs ad creatives and messaging to drive audience engagement. Acts as the primary liaison for marketing and advertising services in designated areas. Prepares executive reports to ensure the accuracy of marketing strategies and messaging. Provides strategic marketing insights, data analysis, and reporting to track progress toward campaign, college, and university enrollment goals.

Responsibilities

KEY RESPONSIBILITIES:
1. Develops and maintains strong, proactive relationships with assigned clients and projects, utilizing digital and traditional marketing strategies to achieve results
2. Conducts market research, brand assessments, competitive analysis, and customer insights, summarizing findings in executive presentations for client approval
3. Designs, executes, and manages tactical marketing plans that incorporate SEO/SEM, email campaigns, digital and traditional advertising, events, promotions, social media, and web content to meet campaign objectives
4. Oversees the development and execution of campaign creatives, ensuring alignment with brand guidelines
5. Establishes and manages project budgets, monitoring expenditures for assigned marketing initiatives
6. Tracks, analyzes, and regular reports on campaign and project performance using key performance indicators (KPIs)
7. Collaborates professionally and communicates effectively with the marketing and communications team, campus stakeholders, and external vendors
8. Remains informed about evolving marketing trends, strategies, and higher education needs by actively engaging with industry content, such as blogs and emails, and participating in webinars and professional development activities

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in marketing, communications or a related field

Required Experience
Two (2) years of experience in traditional and digital marketing (search engine marketing, paid social media, and/or display advertising)

Preferred Qualifications

Preferred Educational Qualifications
Advanced degree from an accredited institution of higher education in marketing, communications, or a related field

Preferred Experience
Project and client management experience
Experience with graphic design and layout, photography, copyright and open access, writing, editing, proofreading, and providing high-quality, error-free materials
Experience in Google Analytics, Excel, and Salesforce for tracking and reporting campaign metrics
Familiarity with Search Engine Optimization (SEO) keyword development

Proposed Salary

The budgeted salary range is $47,000 to $57,300 annually. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more! Visit- https://hr.kennesaw.edu/benefits/index.php

Knowledge, Skills, & Abilities

ABILITIES
Able to successfully lead meetings, present campaign recommendations and results, and coach, counsel, persuade, negotiate, and facilitate project management with college-level stakeholders
Able to provide marketing support using multichannel tactics, including but not limited to paid and organic social media, digital ads, email, events, print, video, radio, TV, web content, and direct mail
Able to recommend appropriate marketing tactics to address specific goals
Able to track, analyze, and report on college, department, program, and project analytics using Google Analytics, Salesforce CRM, and a marketing performance dashboard
Able to plan strategically regarding segmentation and targeted marketing
Able to be flexible and adaptable within a fast-paced environment with changing priorities and multiple layers of input and approval
Able to handle multiple tasks or projects while consistently meeting assigned deadlines
Able to work independently while keeping involved parties informed of progress and challenges

KNOWLEDGE
Proficient with computer applications and programs associated with the position (Microsoft Office suite, Google Analytics 4, Adobe Creative Suite)

SKILLS
Skilled in research, digital advertising, social media advertising, traditional advertising, web content creation, SEO, and data tracking and analysis
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, time management, project management and presentation skills
Strong attention to detail and follow-up skills
Strong written, verbal, and nonverbal communication and customer service skills, including phone and e-mail etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.

Background Check

Standard Enhanced
Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=283978&PostingSeq=1